Social Networks as a Data Overlay

What's the value in a social network footprint?

Understanding where your customers participate among the myriad of social networks influences a number of marketing activities. Some examples include:

1. Social Media Strategy: Should we have a MySpace page or Facebook app or LinkedIn group? How do our current segments differ in their use of social networks?
2. Customer Relationship: Improve the understanding of the lives of customers
3. Direct marketing: Overlay house list with social networks and profiles/interests for segmentation

Companies that maintain active email lists of customers are already one step ahead of others in terms of understanding how and where their customers participate on line.