Wednesday, April 02, 2008

Product Requirements for an Ad Agency

How would a product manager design an ad agency?

iMedia's recent Brand Summit included some marketers describing what the ideal agency should be. This nine-minute video is all you need to define your requirements. I can think of a myriad of ways an agency could satisfy what these buyers want - integration with business and execution.

Power Points:
  1. Know the client's business and how you can help strategically.
  2. While you may be a specialist boutique with world-class expertise, work as part of the whole team.
  3. Channels are tools, media is a tool, creative is a tool -- without working together to foster or stimulate the audience it just won't be worth it.

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