iMedia's recent Brand Summit included some marketers describing what the ideal agency should be. This nine-minute video is all you need to define your requirements. I can think of a myriad of ways an agency could satisfy what these buyers want - integration with business and execution.
- Know the client's business and how you can help strategically.
- While you may be a specialist boutique with world-class expertise, work as part of the whole team.
- Channels are tools, media is a tool, creative is a tool -- without working together to foster or stimulate the audience it just won't be worth it.