What can B2B sales teach us?
The decision to buy almost any product now has a number of people involved providing their opinion, recommendations, and thoughts. A good B2B sales strategy identifies all the players: the emotional buyer, the financial buyer, and veto holder in addition to the user. As trust in advertising decreases and people turn to others for opinions and recommendations it seems to me that the approach of B2B sales should percolate into marketing.
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