First, just like launching new products restaurants may be one of the hardest markets to exist in. The urban myths are that 90% of restaurants and 80% of new products fail. The reality is that the success rate in both categories is well above 50% for the first year. So while the odds of success are longer than those in Las Vegas, they are still worthy pursuits and quite possibly have things in common.
There seems to be a common set of characteristics that chefs bring to the table...
- Clarity and focus - the passion, single mindedness and very often the standards are what makes them leaders.
- This is no different than insisting on a clear, crisp brand promise.
- Consistency - eating is a ritual, we come back for the memories, we don't want to be rudely shocked and have to reevaluate our choice.
- This is no different than guaranteeing a consistent message and experience along the shopping journey.
- Customer satisfaction - the best have a relentless goal of ensuring guests are enjoying themselves.
- This is no different than being the voice of the customer.