Wednesday, November 09, 2011

Decision Making: Emotional vs. Rational

How does choice work?

We decide emotionally, we defend rationally.

Without a need to be satisfied we simply can't make a choice.   But once the inner brain decides the outer brain takes over makes the decision rational.  

"The car has 5-star crash test rating" - calling b******t on that, it made me feel cool - but I'm not going to say that, am I?

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