Seems to me that there is an opportunity to use a course catalog to tell a story to prospective students about what they'll cover and accomplish in a given program. Too often the really interesting material a college or university has to offer is locked up in a document not really fit for marketing purposes. A couple of examples:
- For a large online university, the descriptions for a particular program start on page 261 of a 400+ page document.
- For a local school, what I'd learn in a web design course are spread across departments. And this is after all the admissions, policy and graduation bumpf.
- For a school with both online and ground-based programs the descriptions for a history degree were at least in their own document; but that was several clicks away.
When it comes to building rapport with prospective students, which is the most critical factor in the admissions process, sometimes the answer to the question "What will I learn?" will tip the balance in favor of one institution over another.