10 Marketing Disciplines Defined

How do we describe what we do at a party?

Sometimes I need a simple way to explain what I do. So, here's my list of definitions for marketing that usually work:

1. Marketing: aligning solutions and needs to everyone's mutual benefit
2. Outbound Marketing: getting seen, heard and hopefully some attention
3. Inbound Marketing: getting found through different and unusual places
4. Content Marketing: sharing what you know and have to help people make decisions
5. Social Marketing: leveraging human interactions to convey a message
6. Search Marketing: increasing the odds of being in a prominent position when people look
7. Email Marketing: saying or offering something of value to those interested in hearing from you
8. Direct Marketing: targeting a single individual in the hopes of eliciting a response
9. Affiliate Marketing: encouraging and rewarding others to market to their audience
10. Inline Marketing: leveraging media in ways that meet customer/prospect expectations

I'm sure there are many more. Got one to add? Drop me a note.