Today was give America a free breakfast - sponsored by Denny's. Here in Salt Lake at 7:15 this morning the wait was 40 minutes, the service great, and the experience interesting. Talking to people in the restaurant and checking out Denny's on Twitter provides a wealth of insight.
- Something novel will spread like wildfire, even if it is announced on the Super Bowl. Proof that a 'big seed' marketing approach works.
- It isn't about the pure economics of the offer - a $6 meal where the only choice is 'how would you like your eggs?' isn't exactly the best sale ever announced. But thousands of people went.
- The staff at my location exhibited pride in executing what has to be an 'atypical' shift. I don't know what announcements, training, etc. they got - but they pulled it off.
- It almost turned into a social event. I think they could have taken the opportunity to get people seated together to fill tables (like Europe). There were two people at a 6-top; should have been used to start conversations.