Breakfast at Denny's

Would Audrey Hepburn have gone this morning?

Today was give America a free breakfast - sponsored by Denny's. Here in Salt Lake at 7:15 this morning the wait was 40 minutes, the service great, and the experience interesting. Talking to people in the restaurant and checking out Denny's on Twitter provides a wealth of insight.

1. Something novel will spread like wildfire, even if it is announced on the Super Bowl. Proof that a 'big seed' marketing approach works.
2. It isn't about the pure economics of the offer - a $6 meal where the only choice is 'how would you like your eggs?' isn't exactly the best sale ever announced. But thousands of people went.
   
3. The staff at my location exhibited pride in executing what has to be an 'atypical' shift. I don't know what announcements, training, etc. they got - but they pulled it off.
4. It almost turned into a social event. I think they could have taken the opportunity to get people seated together to fill tables (like Europe). There were two people at a 6-top; should have been used to start conversations.