The Ying and Yang of Web 2.0

Just how does Web 2.0 actually work as a business model?

Just finished two books on the world of Web 2.0 and how it might work for any company. The first is Paul Gillin's "The New Influencers" which provides insight on how people adapt to the social media tools and use them to achieve their goals. The second is Amy Shuen's "Web 2.0: A Strategy Guide" which is more of a behind the scenes look at how Web 2.0 businesses actually work economically.

So, if you want to understand the J-curve of cash flow along with great examples of how the tools are applied check these outs.

Mr. Gillen covers the conversation side of social media - blogs, podcasts, RSS, etc. Enthusiasm is the common ingredient of all recipes of success.



The End Notes in Ms. Shuen's book will fill your bookshelves with the collection of all things Web 2.0.