How many GenY folks have social network profiles?
In a random sample of 10,000 people aged 18-24 we found that 39% had one or more profiles; with an average of 2.2 profiles per person. MySpace led the list followed by Facebook and Hi5.
Income might be only slightly related to social network penetration since it dropped from 41% for those making less than $30k to 38% for those at $150k+. Penetration across marital status or presence of children at home doesn't vary much either.
Clearly social networks play a role regardless of 'standard demographics.' Its not just for that guy.