Thursday, January 17, 2008

The Wanamaker (or Leverhulme) Question

Why is half your advertising wasted?

Seth Godin has reduced the answer to four words. Who vs. how many.

Hopefully you can figure out your target market and start there. Simply put, once you've reached your target; you should stop spending - no matter how 'big' the rest of the world is.

Help the poor soul who finds his target last.

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