Saturday, December 01, 2007

Lattitude is the New Black

What do you do when your stuck for a brand name?

Well, two vodkas have used their location to create a brand. Both 44 North and 42 Below are flavored vodkas based on local fruits, huckleberries and manuka honey, respectively. Grizzly bears vs. bees; interesting positioning. Great ads as well.
I've had the one from Idaho; need to get to New Zealand.

No comments: