Monday, April 02, 2007

The Ad Generation

What exactly is brand advertising?

Alexis Lloyd produced an interesting tool for generating ads --- he took real corporate slogans, mixed them up and added an image from Flickr to create imaginative ads that look, feel, and seem to be real. The project illustrates
'how the language of advertising is both deeply meaningful, in that it represents real cultural values and desires, and yet utterly meaningless in that these ideas have no relationship to the products being sold. '

The ad generator is interesting way to spark thinking, particularly about linking values with products.

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