Just how does Web 2.0 actually work as a business model?
Just finished two books on the world of Web 2.0 and how it might work for any company. The first is Paul Gillin's "The New Influencers" which provides insight on how people adapt to the social media tools and use them to achieve their goals. The second is Amy Shuen's "Web 2.0: A Strategy Guide" which is more of a behind the scenes look at how Web 2.0 businesses actually work economically.
So, if you want to understand the J-curve of cash flow along with great examples of how the tools are applied check these outs.
Mr. Gillen covers the conversation side of social media - blogs, podcasts, RSS, etc. Enthusiasm is the common ingredient of all recipes of success.
The End Notes in Ms. Shuen's book will fill your bookshelves with the collection of all things Web 2.0.
Showing posts with label strategy. Show all posts
Showing posts with label strategy. Show all posts
Monday, December 22, 2008
Saturday, September 29, 2007
Management Summary
Where are the cliff notes for management?
You've heard people quote this strategy, method, or theory - Porter's Five Forces, BCG Matrix, Balanced Scorecards, etc. -- and want to know what the hell they're talking about.
For an excellent summary of hundreds of approaches to management the 12Manage site provides 1 page summaries organized in a spectrum of categories. Well worth a visit.
So the next time a consultant or job applicant spouts off "I'm a proponent of using Ohmae's 3C's Model tempered by Kapferer's Brand Identity Prism to develop a profitable CRM strategy" -- you can call their bluff.
You've heard people quote this strategy, method, or theory - Porter's Five Forces, BCG Matrix, Balanced Scorecards, etc. -- and want to know what the hell they're talking about.
For an excellent summary of hundreds of approaches to management the 12Manage site provides 1 page summaries organized in a spectrum of categories. Well worth a visit.
So the next time a consultant or job applicant spouts off "I'm a proponent of using Ohmae's 3C's Model tempered by Kapferer's Brand Identity Prism to develop a profitable CRM strategy" -- you can call their bluff.
Sunday, January 28, 2007
Business Redesign
Do you plan for the future or right now?
The book "Idealized Design" by Ackoff et al argues that redesign should be in the here and now with only a few rules.
1. The solution must be technically feasible and not science fiction.
2. The solution must work in the existing environment, i.e. operationally viable.
Their argument is that designing for the here and now removes the uncertainty about the future, something no one can predict. Second, the removal of current constraints lets creativity reign.
To quote the authors: "Desire must replace existence as criteria of choice."
Idealized Design: How to Dissolve Tomorrow's Crisis...Today
The book "Idealized Design" by Ackoff et al argues that redesign should be in the here and now with only a few rules.
1. The solution must be technically feasible and not science fiction.
2. The solution must work in the existing environment, i.e. operationally viable.
Their argument is that designing for the here and now removes the uncertainty about the future, something no one can predict. Second, the removal of current constraints lets creativity reign.
To quote the authors: "Desire must replace existence as criteria of choice."
Idealized Design: How to Dissolve Tomorrow's Crisis...Today
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